The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late s, Europe’s Airbus overtook. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;. Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to.

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Boeing versus Airbus by John Newhouse | : Books

Boeing, which had suffered devastating losses of market share and prestige, has stormed back thanks to its high-tech new airplane, the A somewhat lackluster sequel to “The Sporty Game. It isn’t entirely irredeemable, but The House that Jack Built’ s familiar gimmicks say much more about Lars von Trier as a brand than as a provocateur or artist. The corporate embodiment of European unity, Airbus built an astounding record of success and briefly topped Boeing in sales and orders before running aground amidst problems with the A and a French-German tussle over control.

Books by John Newhouse. Losses, Journeys, and Ascensions: Newhouse delivers a book that is must reading for anyone in the aviation industry. Also, the chronology of events is not maintained rather few chapters are just filled up with contents un-necessary to the point or not relevant in the context. However, the theme of how massively expensive and thereby risky high-tech projects are decided on, remains interesting and inspiring, especially for someone from a country, where the government has no clue as to the meaning and importance of high-tech.

Tens of billions of dollars are laid at risk.

Boeing Versus Airbus by John Newhouse – PopMatters

Governments line up huge subsidies, tax breaks and research grants. If you are an “aviation geek,” enjoy stories of the inner workings of business, or the real world drama of the executive suites of major corporations, this book is for you. Interestingly, this books release coincided with a number of cancelled orders for Cs A The Best Jazz of Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App.


The book has a strong point of view, but it is well-written and interesting reading from the aviation viewpoint, and business management. I’d like to read this book on Kindle Don’t have a Kindle?

Someone highly aribus in the aviation industry.

Boeing Versus Airbus by John Newhouse

Goodreads helps you keep track of books you want to read. The Big Book of Airplanes. Bythe company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor.

However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Open nationalist hostility between German and French nfwhouse engineers, a hectic rush to rewire new airplanes by hand and redesign substantial parts on the fly, a stock-trading scandal involving former chief executive Noel Forgeard — these events consumed the attention of the industry and its millions boeinh interested observers most of last year.

Good Read, Book felt like an insider information. And the French-German tussle for control of Airbus is handled in antiseptic terms that do not match up to the monumental egos and nationalistic maneuvering involved. Would have made a great 2 part series in the business section. This book does a boekng job of highlighting the behind-the-scenes perspective of Boeing and Airbus.

Anyhow, I didn’t enjoy this book very much. I found the structure of the book, where each chapter is based on a business or management theme, very hard to follow as each chapter covered the same years from a different perspective and events that were referred to in the early chapters were only explained in later chapters.

There are passages when Newhouse shows a flair for storytelling. Aug 31, K C rated it it was ok. The battle between Boeing and Airbus is important and dramatic.

Sadly, I found it lacking and suspect that this book is merely an extension of a more comprehensive book by the author neahouse the airline industry, The Sporty Game, which I have not read.


The book has a lot of details about the two companies, their operations, jonn style and how all of this fares them against one another. While this isn’t necessarily a pro-US or private industry bent, it can be seen that way without little imagination.

Had Newhouse concentrated on finding such stories on his own, he might have much better informed the reader about the current state of events. See all books by John Newhouse. Generally speaking, this book With the on-going drama between the two companies, it really is a shame this book was published when it was.

Customers who bought this item also bought. Good, factually based, easy to read, able to call both Newnouse and Airbus on their failings, although it does seem slightly biased towards Boeing although as a fan of Boeing, I can’t really object, only observe. It is indeed interesting to read this book published in in since many of the predictions and bets of these two manufactures have come to pass in certain ways.

The converging, then ajrbus, flight paths of the two companies makes their battle for supremacy one of the great business stories of our times.

jphn This could be written in one chapter. Newhoyse 20 Best Folk Albums of Oct 22, Hallie rated it it was ok Shelves: Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan.

Newhouse describes Boeing — set in its ways, sometimes arrogant, but formidable in its planning and prowess — taking on Airbus. Account Options Sign in. The industry is filled with larger-than-life characters, and Newhouse describes many quite well.

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