Best Link Building Tools and SEO Software in 2018
There are a sea, nay an ocean of link building tools to choose from.
And as a digital marketer, finding the right tools for the job can feel like an overwhelming task.
Luckily for you, I have a shortcut.
Throughout my career as a link builder and SEO, I have invested thousands of dollars and countless hours into finding and testing the best tools and software systems on the market.
And after almost a decade in the game (and God know how much money) I have compiled a list of the best link building tools on the planet.
And I am here today to share that knowledge with you.
Whether you want to level up your outreach, remove dead links, master influencer marketing, or analyze your competitors, it’s all here.
No matter your experience level, budget, or goal, I guarantee that this guide will help you find a tool to fit your needs.
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Link Building is Not What it Used to Be
Before I dive into the best link building tools, I want to take a moment to explain how link building has changed in recent years.
Many of you probably have some misconceptions that were derived from the black hat days of link spamming and constant commenting.
Let me be clear, those tactics will no longer work.
Link building in 2017/2018 is not what it used to be.
If you want to be a successful link builder, you can no longer just spam the comments section of a competitor’s blog or land the occasional guest post on a low level website.
To achieve success in the modern era, you must develop relationships, earn high quality links, and find ways to create a beautiful cobweb of backlinks from websites all across the internet.
Putting it simply, link building in 2018 is the art of building relationships and offering enough value to other bloggers and industry experts that they will reward your hard work with a link to your content.
Google will then look favorably upon this backlink and use it as a determining factor when their algorithms decide how to rank you.
Why Do I Need These Tools Anyway?
So now you might be asking, “Link Building sounds pretty simple… why do I need a bunch of advanced and potentially expensive tools to do it?”
The simple answer is: Because you will never achieve real SEO success without them.
Sure you can build some great links without any of these tools.
But it will take you years of work, countless pieces of content, and more rejections than most people can handle.
By taking advantage of a few simple extensions, softwares, and services, you can build an impressive backlink profile and earn a #1 ranking on Google in record time.
If you put this link building software to use, you will quickly overtake your competitors in the search engines and grow your company to new heights.
So with all of that out of the way…
Amazing Link Building Tools For SEO
Linkio is a powerful automation tool for backlink planning that takes the repetitive and tedious work out of setting up link building campaigns.
check here : Linkio
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Aside from simplifying the process for brands and agencies, the tool distinguishes itself with a sophisticated analysis engine that proactively recommends the next links you need to rank most efficiently.
You can enter a URL and a few keywords into the system and the software analyzes your existing backlinks to calculate ideal anchor text percentages. It then models your profile vs. those from top ranking sites and tells you exactly what type of links you should be building next.” – Ajay Paghdal, OutreachMama
If you build backlinks, like to save time, and want software that makes insightful and useful recommendations – Linkio might be what you’ve been looking for.
“With Penguin making SEO more difficult and Google having a preference towards showing trustworthy brands on page 1, having a tool that takes the guess work out of building a trusted brand is extremely valuable.” – Bart Zoni, DermWORX
Anchor Text Generator by Linkio
Check here : Anchor Text Generator Tool
The Anchor Text Generator Tool by Linkio is a free tool that gives you anchor text ideas for your target keywords.
Linkio researched the backlink profiles for top ranking sites to identify anchor text patterns and used that data to create an algorithm that provides anchor text recommendations.
Whether you’re trying to build link for your homepage, commercial pages or blog articles, they have natural anchor text suggestions that’ll help you build more natural links faster.
Link building teams that generate dozens of links a month benefit from the automation and from building a varied backlink profile, similar to how trusted brands generate links.
Studies have shown that a varied anchor text profile is necessary to stay away from Google’s algorithm penalties so having a tool like the Anchor Text Generator in your kit is a win for any serious link builder.
Check here :
SEMrush is positioned as your “All-in-one” SEO toolkit.
And no statement could be more accurate.
SEMrush not only helps you perform day-to-day tasks, but also provides in-depth analysis that is very clear and can be easily incorporated into your digital marketing strategy and significantly improve your performance. ~Umit Yilmaz, SEO Engineer at Ebay.com
SEMrush comes with more tools, bells, and whistles than you can shake a stick at.
And not just for link building.
I mean, sure, its content and PR tools allow you to monitor mentions, track industry trends, and perform backlink audits and analysis.
But this is just the tip of the iceberg.
With SEMrush we are able to identify opportunities and react to them in less time by having a trusted source of data that is extremely easy for the whole team to access.
~Kenyon Manu, Director of Search at Overstock.com
SEMrush also allows you to complete technical SEO audits, paid traffic analysis, and generate content trend summaries.
Considering the sheer volume of tools at your disposal, the $99/month price tag is almost laughable.
And with a money back guarantee, you really have nothing to lose.
Check here : Ahrefs
Ahrefs is a phenomenal, well rounded tool that provides you with a plethora of link building goodies.
It has become one of the most dominant forces in the SEO world with good reason.
“I use a couple of different sources for examining link profiles, but Ahrefs has got some really impressive tools that make it stand out… the way they break down anchor text into different numbered terms makes identifying issues very easy.” ~Adam Connell, Blogging Wizard
It allows you to check your competitor’s backlink profile to determine how you can quickly overtake them.
It also lets you see your competitors’ top pages by links, link growth, and compile broken link analysis.
“Simply put, the premier tool for checking links. Their mentions tracker is also highly underrated.” ~Gregory Ciotti, Help Scout
Check here : Majestic
“I know there are a variety of 3rd party link tools available but Majestic has always been one of my favorite sources. It’s affordable, fast and provides the majority of information I’m looking for..” ~Sean Stahlman, Outspoken Media
Majestic SEO contains over 875 billion backlinks in its index making it one of the leading backlink tools in the world.
It comes with a wide variety of features that allow you to audit your website and determine what style of content is most appealing to your audience.
You can quickly pinpoint where your backlinks are coming from, and you are even given a graphical illustration of how your website compares to the competition.
Plans range from $49 to $399 monthly making it an incredibly affordable resource for SMBs of any level.
5. Open Site Explorer
Check here : Open Site Explorer
No list of link building tools would be complete without Open Site Explorer
In fact, according to a comprehensive poll compiled by Rich over at Clambr.com, Open Site Explorer was voted the third most powerful link building tool by over 55 experts.
It allows you to create an incredibly detailed backlink analysis of both your own website and those of your competitor’s and gives you unique insights to help you hunt down potential link building opportunities.
“Of course, for backlink research everyone has their preference (whether it be OSE, Majestic, ahrefs). Personally I use all of them, but my “go to” is usually OSE. The export of competitor’s backlink profiles in order to identify their top links is one of my first things I check.” ~Dedi Galih Wisnumurti, SEO Indonesia
6. Raven Tools
Check here : Raven Tools
Raven tools are one more suite of awesome link building tools that specialize in competitor research and outreach management. It has extensive competitive analysis which will help you know what keywords your competitors are ranking for. ~Anil Agarwal, Blogger Passion
Raven SEO tools provide you with extensive options for competitive analysis as well as comprehensive marketing reports that will help you find weaknesses in your link profile and quickly remedy the situation.
In addition to their detailed tools and reports to help you improve your link building strategy, Raven Tools also comes with a few extra goodies to help you level up your SEO.
With the Pro Package starting at $90 a month, not only will you receive 40 free backlink reports, but you will also get Raven’s Site Auditor, automated marketing reports, and analytics data.
Check here : MoZPro
Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry. ~Jason Nurmi, Marketing Manager Zillow
Few names have become more synonymous with “Kickass online marketing tools” than Moz.
And while they offer a wide variety of specialized tools for various SEO endeavors, one of my personal favorites is Moz Pro.
As they say in their product tagline, MozPro is the “Complete SEO Toolset.”
They offer everything from unique insights into link performance and ranking, a streamlined interface to save you time and money, and comprehensive reports that make sense of the notoriously cryptic data that most SEO tools provide.
“The automation in Moz tools allows my team to focus on strategy and insights vs. running keyword reports manually or scheduling individual site crawls every few weeks. The simplicity of their tools mitigates the learning curve for new hires, allowing them to immediately jump in and add value.” ~Dedi Galih Wisnumurti, Marketing Manager SEO.
Check here : MozBar
With nearly half a million installations, MozBar is one of the industries leading SEO tools on the market, providing you with a complete SEO toolbar that is compatible with all leading browsers.
“The MozBar has been a critical part of my link building strategies and competitive analysis for 5 years now, through agency work and in house SEO. It’s the tool that gets the most excited responses when you share it with your clients: It’s easy to use, easy to understand, and adds an extra layer of information to every website you visit. Definitely a must have for any SEO.” ~Kristina Kledzik, SEO Manager for Rover.com
MozBar provides you with instant metrics and feedback and an incredible variety of tools including Data Export, Authority Scores, and an On Page Highlighter.
No matter where you are in your link building journey, MozBar provides you with easy access to the tools that you need.
Two-clicks is all you need for basically any SEO-related data point you could ever want. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty … it’s all only 2 clicks away! MozBar is the single most useful item in my SEO toolbox, and it keeps getting better. Stop wasting your time, download MozBar! ~Logan Ray, Digital Marketing Expert at Beacon
Check here : Ontolo
If you are looking to automate your data mining, then few tools on this list stand up to the sheer power and capacity of Ontolo.
Drawing from more than 80 sources Ontolo’s custom built software helps you find hard-to-get information about potential prospects including their contact information, pages, and outbound links.
It also offers an incredible level of insight and easy to understand categorization and customization to the information in question.
Ontolo is a powerful tool that searches for quality prospects to help you increase your SEO rankings, like back-linking opportunities, guest blog posts and other marketable content. ~Andrea Riveras, Top Ten Reviews
10. Link Prospector
Check here : Link Prospector
When it comes to link building, there are many ways to acquire links. No matter what you do or which vertical you’re in, in order to rank well you need quality pages hosting your links. That’s where using a tool like Link Prospector can help, it will research and analyze a large amount of data before listing potential link partners. It cuts your search time down considerably. ~Debra Mastaler, Search Engine Land
If you are looking for a comprehensive and easy to use tool to help you find and organize potential link building opportunities, then look no further.
Link Prospector is one of the most highly acclaimed link building tools on the market.
Looks good, don’t it? IT IS. The tool is simply fantastic when it comes to discovering link opportunities that you never knew you had. ~Scott Dodge
Offering over 16 report types, Link Prospector presents you with a plethora of ways to quickly find and take advantage of link building opportunities.
From guest posts to PR to forum discussions, it’s all here and yours for the taking.